Creating a simple convenient experience for the user.
UX Writing, What Is It?
UX writing is the creation of text specifically made to guide the user and give them a better experience.
Good examples of UX writing would be found in:
- Instructions
- Terms and Conditions
- Descriptions
- Warnings
- Buttons
Why UX Writing is Essential
UX writing allows for a flawless user experience and should remove any customer issues. This is because UX writing is there to help the user to manoeuvre around a product effortlessly, understanding its finer points, while fulfilling their aims and objectives.
UX writing also includes microcopy, these include form fields, button labels, instructions, error messages etc, that can be clearly seen by the user.
Essential Parts of Creating UX Writing
The main goal of UX writing is to allow communication between the user and a digital product.
We're going to take a look at the essential parts of UX writing:
Give the User a Good Experience
The primary purpose of UX writing is to give the audience a good experience.
In order to execute this you need to think about:
- What the user is attempting to do.
- What is the knowledge they're looking for.
- What's the best way to deliver it.
If you're a website owner, you'll understand how important these points are in the construction of UX writing on any website.
Think About Your User's Perspective
Everything you write is seen from a different perspective, depending upon your audience. Not everyone is going to think like you do.
In the fast moving world of today, most people don't have time to digest huge amounts of text. Recent studies have shown that visitors read as little as 20% of the text on a webpage.
Along with the user experience, you also need to think about the user's journey before they've even arrived at your website. All of these things need to be taken into consideration in UX writing.
Simplicity is Key to Success
If you're website contains a lot of distractions, such as advertising or popups, the user is more likely to move away.
This is why simplicity is key to the way you layout your information. This includes everything from the font size, to the words used in your paragraph headings.
User's Move Around a Website
If you use the internet regularly you'll know from your own behaviour that you don't necessarily read every single blog post and webpage you come across.
Instead, you dart around, searching for the most useful information on offer.
User's Scan Pages
Scanning text is an easy way for information that is needed to be digested. Especially when someone is on the go.
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