Nobody counts the number of ads you run; they just remember the impression you make.
Bill Bernbach
BookBub has become the go-to platform for authors and self-publishers to reach millions of readers around the world via email blasts.
With a little careful research and bidding you can reach thousands of eager reader's everyday. The highest bidder is published onto an email that is targeted to their chosen author, genre, or both. With the right amount of impressions and clicks you have a system that will hit the target of your book every time, if done correctly.
I'm going to take you through the simple process of setting up a BookBub campaign that will help you bring in a steady stream of book sales.
So let's get started.
1. Sign Up or Log In to your BookBub Partners Account dashboard.
2. Click on the Create an Ad button on the top right of your screen. You'll be asked which readers you want to reach.
- Ebook readers
- Audiobook listeners
You want Ebook readers.
If you've already got a BookBub Partners account your list of published titles will be easy enough to search. And it's pretty easy to add new titles as you go along.
Select your chosen book title.
3. Design Your Ad
I usually make all of my ads on Fotor, creating an uncomplicated PNG file at 350 x 250.
Example:
Or you can choose BookBub's own ad creative builder to assemble your ad image.
4. Set Up Click Through Clicks to Your Book
If you've already got an account with BookBub, all of your book's will be linked automatically to your Amazon product page. If you're selling wide then you'll need to add your links.
5. Target Your Audience
The income from your books rests on every campaign you put out, so it's really important to aim your campaign at the correct audience.
I usually go to Amazon and look for author's in my book's category. Once I've found a few authors I start searching for them, making sure that I keep my target market quite small. Each author that pops up will tell you how many readers they have. That's your audience!
You can save authors, and also use an author alongside a category. Some author's use more than one author in their genre.
Once you've entered your target market BookBub will tell you that you've "defined your audience."
6. Schedule and Budget Your Ad
Schedule
You have the choice of:
- Select a start and end date or
- Run my ad continuously
- Your selected start and end will start and end when you want it to.
- A continuous campaign will run, spending your daily budget, you can pause it at any time. Minimum spend amount is $1.
Bid
CPC (Cost Per Click) or CPM (Cost Per Impression)
CPC Bidding
You'll have a minimum and maximum bid on each campaign, only paying for clicks on your ad. Often seen as the best ROI (Return on Investment).
CPM Bidding
You enter how much you want to pay for 1,000 impressions. Author's use CPM bidding to gain more exposure on their book.
7. Name Your Ad
Give your ad a name that you easily distinguish, and be able to recognise later on.
Example:
[Book Name] + ad + [Number]
You have the choice of saving your ad as a draft or launching and paying for it.
8. Watching Your Ad
Once you've launched your ad you can check on the analytics throughout the day. Don't be alarmed if your CTR rate changes, that's part of the bidding process.
Once your ad is finished you'll see how much of your budget has been spent, and what your effective CPC or CPM bids were during the campaign.
Share this post with your friends!
Read more:
What You Need to Know About CPC and CPM Bidding When Advertising Your Book
Why Continuous Advertising is the Best Way to Sell Your Books
No comments:
Post a Comment
Tell me your thoughts.