A man who stops advertising to save money is like a man who stops the clock to save time.
Henry Ford
The famous quote from Henry Ford simply means that if you stop advertising it won't save you money. In fact, it will leave your business in a worse state and you'll eventually go bust.
Advertising is all about persuading your audience, and usually the audience needs to be warmed up before they start purchasing anything.
So let's take a look at the importance of marketing.
An Essential Part of the Marketing Process
When you advertise something it lets the world know who you are and about the book or product you're selling. It's the sprat to catch a mackerel.
Enables You to Target Your Audience
Thanks to the invention of the computer, it's easier to target an audience of eager reader's through social media or email blasts.
Allows You to Remind Your Audience About What You're Selling
You can write a new book and remind many of the same customers that you're always writing new material to be read.
Makes Your Writing Stand Out from the Crowd
In a marketplace full of like-minded writers it's always good to let people know that you're still here and that they can read a copy of your books at any time.
Enables You to Tell Your Readers About New Books You've Written
Every book you publish can be advertised, along with a preorder campaign, aimed at new customers, and current ones.
Raises Customer Trust
Advertisements raise customer trust, and familiarity.
Hits Your Target Audience
With a little bit of research, and a catchy banner, advertisements can do wonders for your sales figures.
Conclusion
Monitor your ads, see what works, and keep perfecting your copy.
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