What every author wants, at the end of the day, is a clear measure of the success of their book, and that can come in the form of a good review, or from book awards.
This kind of social proof can boost your book sales into the hundreds, and in some cases thousands, for the bestsellers. Awards and accolades can be used in your marketing strategy when you know how to use them.
Promoting Your Books Using Awards
Let's take a look at five ways to promote your books using book awards:
1. Story Marketing
Use your success, prove to the writer's amongst your reader's that they can attain the same level of success as you, by telling your own success stories.
2. Boost Your Author Brand
If you're in writing for the long-haul, you want a brand that lasts, and establishing yourself as a noteworthy writer is one way of making yourself memorable.
3. Market Your Book to Professional Publishing Houses
Many authors still strive for that book publishing deal, and to to be noticed by publishing houses. A book award is a simple and reliable measure of a book's quality, and often an in-road to being published traditionally.
4. Getting Noticed
People always take note of awards, and accolades. Become a best seller and you could find yourself featured podcasts, websites, or even T.V.
How Do I Get Book Reviews?
Love them or hate them, book reviews are an important part of every authors marketing plan.
Let's take a look at why book reviews are important and how they can sell your books.
The Power of Social Proof
Write a quality book, and have a memorable book cover, add some good reviews and your book will start to sell. People see quality in good reviews and will buy your book. Even bad reviews can sell a book, and validate it's validity. So don't get discouraged when you get one.
Amazon Likes Good Reviews
It stands to reason that an online store like Amazon would like a good review. Amazon's algorithm boosts books that have good reviews more than those with lower ratings.
Stay Away from Paid Reviews
Never pay to get good reviews, get them organically, let your audience find you, and make up their own mind.
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