To reach more readers and take your sales to the next level, you must proactively market your book.
Mark Coker
You shouldn't start marketing your book without a plan and a budget. Marketing is an investment and should never be looked down on. It's a must have if you want to be seen by hundreds, thousands or even millions of potential readers.
The Expense Involved in a Book Marketing Budget
To start building your audience and sales you need to understand what it takes to make a mark in today's current book market. It's only then that you can work out where your money will be best spent, and will also ensure a good return on your investment.
What Factors Determine a Good Marketing Budget for a Book?
Depending on your budget size your spending can differ widely. When the following factors are taken into account:
- Book genre
- Size of target audience
- Goals to be achieved
- Platform or form of advertising you're using
Book marketing budgets can vary anywhere between £400 to £40,000 and more depending on your budget and how much you're willing to spend.
I've pulled together some figures from lincolnwrites.co.uk and used their figures as a guide to how much you should be spending.
Genre Low Mid High
Fiction £500-£1500 £2000-£5000 £6000-£10000
Nonfiction £700-£2000 £3000-£6000 £8000-£15000
Romance £400-£1000 £1500-£4000 £5000-£8000
Science Fiction £500-£1500 £2000-£4500 £5000-£9000
Fantasy £600-£1800 £2500-£5000 £6000-£10000
Mystery/Thriller £500-£1500 £2000-£5000 £6000-£10000
Historical Fiction £600-£1800 £2500-£5500 £7000-£12000
Young Adult £500-£1200 £2000-£4000 £5000-£9000
Children's Books £300-£1000 £1500-£3500 £4000-£7000
Self Help £700-£2000 £3000-£6000 £8000-£15000
What Do You Spend Your Book Marketing Budget On?
To set up a reasonable budget for marketing your book you need to know where your money is spent.
The three most common costs are usually spent on:
- (PR) or Public Relations
- Tours and Events
- Content Marketing
- Digital Advertising
Digital Advertising Budget
Some authors spend money on various digital platforms such as:
- BookBub Ads
- Google Ads
- Facebook and Instagram Advertising
Other Low Cost Marketing Strategies
For a low cost strategy you can use:
- Influencer Partnerships and Book Reviews
- Content Marketing and Blogging
- Social Media Marketing
Building Momentum
Not everyone has a huge budget to spread over multiple platforms, in that case it's best starting small and gradually building up your presence on Amazon or any platforms your books are published, and using a platform such as BookBub ads to build up your income.
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