In a book store the customer has the opportunity to take a look inside the book and decide whether or not they want to purchase it. Without a book sample the reader doesn't really know what they're buying.
It's pretty clear that both ebooks and print books being sold online need to have a sample to give the customer a better online experience, and ensure that what they're buying is what they expect.
Given that digital devices are how most books are being read these days, it's pretty obvious how important this tool is to the number of ebooks and paperback books sold.
How Reader's Buy an Ebook
Your audience will find your book through various avenues such as:
- Podcasts
- Paid email blasts
- Best book lists
- Window shopping on Amazon
Those are just a few ways reader's look for books online, the book sample can be downloaded and read there and then or at a later date. Either way, it's an excellent tool for future customers to become new readers.
Why the First Few Pages of Your Book are an Effective Tool in Marketing Your Book
- The book publishing world is swamped by books, so it's your responsibility as a writer to make all of your books stand-out from the crowd and draw people with the first few pages.
- Ebooks are a massive part of the book landscape and the sample needs to hook the reader from the outset.
- People are looking for instant gratification, and book samples are a fine example of where people will look for their instant buzz, that will lead to greater pleasure when they purchase and read the book.
- Book samples are a place for not only readers but also literary agents, looking for new talent.
Creating the Wow Factor to Reel in Your Audience
Leave Your Readers Wanting More
Your introduction or opening pages of your story are the launch pad for your readers. Use them to draw in your audience, and leave them wanting more.
Get to the Point Quickly
Don't leave the audience to read the fluff first (acknowledgements, foreword etc), get to the meat and potatoes first.
Make Your Book Easy On the Eye
Nobody wants to struggle through anything when they're looking at something through a device. So make sure you test your ebook before it's published.
Share this post with your friends!
Read more:
No comments:
Post a Comment
Tell me your thoughts.