Video allows us to tell the great stories of our customers rather than our own. Great marketing starts with great stories. Be unique, inspire and connect
Bo Dietrick
Video is one of the choices out there to connect with your audience. A lot of authors are turning to high-quality video content just to market their books. This visual medium is, for many, an untapped approach that could bring big rewards.
Here are some reasons why you should adopt video to market your book:
- You can entice your readers with visuals.
- You can gain your reader's trust through familiarity.
- You can reach out to your readers and make a more personal connection.
How to Use Video Marketing to Reach Your Audience
Short Videos
On social media you have the option to promote short videos.
Using Video to Promote Your Fiction Books
Create a Trailer
A trailer allows you to raise your reader's curiosity, and engage your audience.
Book Reading
Usually a method used for marketing children's books, it can also be used to read the first chapter of an adult fiction book.
Author Behind the Scenes
Another great way to connect with your audience is to create videos about your own creative writing process. It should be done off the cuff and unscripted, with a minimal amount of editing.
Book Giveaway
If you're thinking about writing a series, you can use book giveaways as another video marketing tool to connect with your readers.
How to Make the Most of Your Videos
Now you know about the kind of videos you can make, let's take a look at how you can make the most of your videos:
Be Consistent
This goes without saying in all areas of your writing, be consistent, post regularly and keep your audience on their toes.
Add a Call-to-Action
A call-to-action to tell people what to do next.
Create a Good Rapport
Learn how to connect with your audience. Often this takes time, but once you get started you'll soon find your feet.
The Possibilities are Endless
Videos can be made on a small budget, and open up endless ways to connect with your audience.
Just remember to be yourself.
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