In today's world people are seeking information all of the time, and websites are looking for long-term engagement.
There are two ways you can get your audience's attention, this is done via long form or short form content. The internet is full of articles all about the best way to drive traffic.
Let's take a look at long and short form content and see the pros and cons of both:
Short Form Content
Content that can be consumed and grasped within a short space of time. This content includes, copy, photos and videos.
Apps requiring shorter posts are places where short form content will always perform well online. Those include X, Tik Tok, Instagram and LinkedIn.
A preferred form of content for many internet users, it can come in the form of:
- YouTube shorts
- Tweets
- Infographics
- Short captions
- Memes and text posts
- Instagram Threads, Stories and Reels
- Tik Toks*
- Easy to consume
- Quick to create
- Shareable
Long Form Content
The most common forms of long form content are blog posts, webinars, YouTube videos and case studies. Used in website promotion as SEO, often using specific keywords to drive organic traffic to websites in order to increase visibility.
With many publishers turning to video to get their message across, it has become a popular way to repurpose content online.
At the end of the day people love to find and share knowledge, and this is done through webinars and case studies, and blog posts.
Let's take a look at long and long form content and see the pros and cons of both:
- YouTube videos
- Case studies
- Tik Tok videos with multiple parts
- Webinars
- Blog posts
- Podcasts
- Long threads on X
Pros and Cons
- A plus for followers who prefer long form content
- A more engaging form of content creation
- More scope for content, with the ability to tell more information, stories etc.
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